Understanding how children and young people perceive media

Thursday, 22.05.2025 | 14:30 – 15:00 h

“Comparison of the advertising impact of screens (AT)”

On May 22, 2025, our experts will take part in this year’s Children’s Worlds Symposium 2025 “Kinderwelten Fachtagung 2025″ and present current analyses and research insights. The annual Kinderwelten Fachtagung is a virtual, media-oriented event at which current research findings, studies and analyses on the target group of children are presented.

The media usage curve of children and young people has been growing steeply for years. Among other things, this symposium will help to understand how much time children spend consuming media, which devices they own and how traditional media compare to other platforms. You will gain these and other exciting insights at this year’s virtual Kinderwelten Fachtagung 2025. Be there and don’t miss the talk by our eye square experts Isabella von Mengden and Stefan Schönherr!

Learn more about our experts

Isabella von Mengden
Senior Research Consultantund Partner 

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Stefan Schönherr
Executive Vice President Brand& Media Experience und Partner 

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